Sonam Kapoor Ahuja launches new Zoya collection

Zoya, the premier jewelery brand from the House of Tata has launched a new autograph collection ‘My Embrace’ with its brand ambassador Sonam Kapoor Ahuja. To promote the new series, Kapoor Ahuja stars in a campaign film that focuses on self-acceptance and authenticity.

In a press release on August 10, Zoya’s business head Amanpreet Ahluwalia said, “At Zoya, we have always believed that women should be able to celebrate the joy of being who they are, regardless of where they are in life.” Play any number of roles.” The collection travels to the soul of Zoya, a word that literally means ‘alive’. ‘My Embrace’ becomes a talismanic symbol of self-acceptance, as you truly feel alive only when you embrace who you are and are comfortable in your own skin.

Kapoor Ahuja was announced as Zoya’s brand ambassador last month and according to Zoya, this launch cements her relationship with the brand. The ‘My Embrace’ collection includes 26 trademarked designs, including a unique pear shaped diamond bangle set in prime setting. Other designs include bracelets, pendants, high shine rings and earring hoops.

Sonam Kapoor Ahuja said, “Zoya’s ‘My Embrace’ is an iconic symbol of a woman with a soul.” “Translating the idea of ​​celebrating yourself just as you are, into a very meaningful and symbolic product, is what makes this collection all the more valuable and close to my heart.”